Throughout its history, lego has benefited from a variety of production features. Lego has been able to design some of the most loved toys around the world thanks to these features. This includes the development of a unique interlocking mechanism and the use of plastic in place of other materials. These unique features have allowed the company to become the top toy manufacturer in the world.
The 1960s saw the company continue to expand at a rapid pace. Dagny, Godtfred Kirk Christiansens cousin, joined the company in the year 1960 as a model maker. Dagny had a knack for creating large-scale models and worlds that were displayed in the showroom. This was a great way to showcase the potential of LEGO bricks and generate interest amongst children.
In 1971, the LEGO system began to expand into new frontiers with the addition of furniture pieces and dollhouses. In 1972, the system was further expanded by the additions of boat and ships sets that featured floating hull pieces. In the 1960s, the company started its international expansion by selling its products in North America via a licensing deal with Samsonite.
In the 1990s and 1980s, the company continued to grow and diversify its offerings, as well as modernize. This was reflected in the establishment of an R&D department, which has worked to keep the LEGO system at the top of its game in terms of technological innovation. The introduction of themed sets made it possible for users to build specific models, without having to build it on their own. This was the first step towards more complicated building and allowed kids to have a more interactive experience with legos.
